Hip Hop Music: 50 Cent Reflects On Irv Gotti Turning Down His Music In 1997
50 Cent is one of the game’s most experienced storytellers. While speaking with Power co-star Omari Hardwick, 50 opened up about the early days of his music career. He also reflects on a moment that spawned Jay-Z comparisons, before Murda Inc became public enemy number one. The “21 Questions” rapper touches on how Irv Gotti turned down his music in 1997.
Look, forget the New York rapper’s antics on Instagram, he can boast of being a legend in the rap game. He first hit limelight making the headlines upon releasing Power Of The Dollar in 2000, which featured the iconic “How To Rob” among other slept on street bangers. There’s always the possibility that he is referring to POTD in this interview, albeit in a more skeletal state. 50 also takes a moment to reflect on Jam Master Jay’s mentorship, Jay-Z, Def Jam, and more.
“By the time I was done my first body of work, it was 97. It was eleven songs, and Jay had took five or six of the eleven songs and played it for Def Jam. He played the records for people at Def Jam, because he had a record company name, JMJ Records, but it was functioning as a production company. He’d produce the music and then go get the record deal from Def Jam. So, I didn’t even understand the music business enough to know it wasn’t a record company. When he went to play the music for Def Jam, they was like ‘ahhh, you know…'”
50 Cent also discloses that Irv Gotti was among one of the skeptics though they had never crossed paths prior to the listening session.
“At that point, me and Irv didn’t even have run-ins with each other at that point. But he said ‘nah, it kind of remind me of Jay.’ Now, hip-hop was so important that you’d have your own sound, own style, no fuckin comparisons to the two. One of the records was a song that had Jam Master Jay cutting. Scratching on the record, Nas saying ‘somehow the rap game remind me of the crack game.”’
“After he played the record, Jay’s next album came out,” continues 50. “There was a song on Jay’s next album that had the direct comparison of ‘somehow the rap game remind me of the crack game.’ It was the same concept, same song. Now I’m going, ‘Yo Jay, did you play it for that n***a?’ He was like, ‘Nah, no. [Jay-Z] wasn’t there.'” Though Jam Master Jay ultimately say the situation as confirmation that 50 was essentially on the Jigga Man’s level, it also points to a seed of animosity being planted, especially given Irv Gotti’s involvement.
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